Facebook Marketplace is a great platform to list a rental property. It allows renters to get in touch directly with the property owner or listing agent in charge through Facebook messenger and offers a quick turnaround. Creating the ad is very easy and only takes a few minutes. This article will look at how to list a rental property on Facebook in a manner that grows your tenant base and reaches the widest possible audience.
Enter the Appropriate Information
When figuring out how to list a rental property on Facebook marketplace, you want to be as detailed as possible about the type of property, location, square footage, amenities, rent, and lease agreement.
Anyone coming across your ad will want to find out this information right away and will likely move on to a different listing if they can’t find what they’re looking for.
Pictures are Key
Nobody will pay attention to an ad with no picture. One key for how to list a rental property on Facebook is that people want to see what the place looks like before taking time out of their schedule to go visit it.
If you can get professional pictures taken, even better. If not, just make sure the photos are high quality, and the place looks clean and well put together to attract as many potential tenants as possible. Facebook marketplace allows for up to 50 photos to be posted on each ad. Follow these tips to ensure that your photos aren’t easily able to be used for fruad.
Include Information About the Landlord
When people are looking for their next apartment rental, they also tend to pay close attention to the landlord. After all, that’s the person they will have to deal with when it comes to rent payments, maintenance, and complaints.
This type of information is crucial to building trust with potential tenants right off the bat. Don’t hesitate to direct them to your landlord platform so they can check out reviews from past tenants as well.
When potential tenants are interested in a specific property on Facebook marketplace, they will want to reach out right away through messenger to see if the place is still available. You want to be quick to respond, as they are probably shopping around and reaching out to other landlords who may be faster to reply.
If someone else responds before you, they may land the deal. Not being responsive could cause you to lose a lot of great opportunities to get your property off the market.
Update Your Ad Consistently
Once the place is rented, don’t forget to turn off the ad, or you’ll keep getting hit with messages from people. It’s very frustrating for people to see an apartment listed as available only to find out it’s actually off the market after reaching out to you. Courtesy is key when figuring out how to list a rental property on Facebook.
Cons of Facebook Marketplace for Apartment Listings
The main issue with Facebook Marketplace for apartment listing is that some posts can come across as scammy and not legitimate. When creating your listing, make sure that everything is well written, grammatically correct, and includes all of the information needed to seem as honest as possible.
People have been somewhat “traumatized” by the number of scams present on Craigslist and nowadays are very cautious of who they trust. Any red flag on your listing could significantly reduce your chances of having people interested in contacting you to visit the place.
Take a Look at What’s Out There
Before listing your property on Facebook Marketplace, look at the other listings posted in your area with similar features as yours. This way, you can create a listing emphasizing the competitive advantages you have over the other properties listed and encourage buyers to pick yours over theirs.
For example, if you see a few properties with similar features as yours but that don’t offer a washer and dryer, make sure to emphasize that yours does. If none of them have a view and yours does, include pictures showcasing the view from your place.
Don’t Limit Yourself to Facebook Marketplace
Don’t limit yourself to just one apartment listing platform, as this will decrease your chances of getting your rental property off the market. Facebook Marketplace is great, but there are many other websites people like to visit to find their dream home, and you could be missing out on some great opportunities if you are not omnipresent across platforms.