How to List a Rental Property on Facebook

Facebook Marketplace is a great platform to list a rental property. It allows renters to get in touch directly with the property owner or listing agent in charge through Facebook messenger and offers a quick turnaround. Creating the ad is very easy and only takes a few minutes. This article will look at how to list a rental property on Facebook in a manner that grows your tenant base and reaches the widest possible audience. 

Enter the Appropriate Information 

When figuring out how to list a rental property on Facebook marketplace, you want to be as detailed as possible about the type of property, location, square footage, amenities, rent, and lease agreement. 

Anyone coming across your ad will want to find out this information right away and will likely move on to a different listing if they can’t find what they’re looking for.

Pictures are Key

Nobody will pay attention to an ad with no picture. One key for how to list a rental property on Facebook is that people want to see what the place looks like before taking time out of their schedule to go visit it.

If you can get professional pictures taken, even better. If not, just make sure the photos are high quality, and the place looks clean and well put together to attract as many potential tenants as possible. Facebook marketplace allows for up to 50 photos to be posted on each ad. Follow these tips to ensure that your photos aren’t easily able to be used for fruad.

Include Information About the Landlord

When people are looking for their next apartment rental, they also tend to pay close attention to the landlord. After all, that’s the person they will have to deal with when it comes to rent payments, maintenance, and complaints.

This type of information is crucial to building trust with potential tenants right off the bat. Don’t hesitate to direct them to your landlord platform so they can check out reviews from past tenants as well.

Be Responsive

When potential tenants are interested in a specific property on Facebook marketplace, they will want to reach out right away through messenger to see if the place is still available. You want to be quick to respond, as they are probably shopping around and reaching out to other landlords who may be faster to reply.

If someone else responds before you, they may land the deal. Not being responsive could cause you to lose a lot of great opportunities to get your property off the market.

Update Your Ad Consistently

Once the place is rented, don’t forget to turn off the ad, or you’ll keep getting hit with messages from people. It’s very frustrating for people to see an apartment listed as available only to find out it’s actually off the market after reaching out to you. Courtesy is key when figuring out how to list a rental property on Facebook. 

Cons of Facebook Marketplace for Apartment Listings

The main issue with Facebook Marketplace for apartment listing is that some posts can come across as scammy and not legitimate. When creating your listing, make sure that everything is well written, grammatically correct, and includes all of the information needed to seem as honest as possible.

People have been somewhat “traumatized” by the number of scams present on Craigslist and nowadays are very cautious of who they trust. Any red flag on your listing could significantly reduce your chances of having people interested in contacting you to visit the place.

Take a Look at What’s Out There

Before listing your property on Facebook Marketplace, look at the other listings posted in your area with similar features as yours. This way, you can create a listing emphasizing the competitive advantages you have over the other properties listed and encourage buyers to pick yours over theirs.

For example, if you see a few properties with similar features as yours but that don’t offer a washer and dryer, make sure to emphasize that yours does. If none of them have a view and yours does, include pictures showcasing the view from your place.

Don’t Limit Yourself to Facebook Marketplace

Don’t limit yourself to just one apartment listing platform, as this will decrease your chances of getting your rental property off the market. Facebook Marketplace is great, but there are many other websites people like to visit to find their dream home, and you could be missing out on some great opportunities if you are not omnipresent across platforms.

SIGN-UP FOR PAYRENT

Start collecting rent online in less than 5 minutes.
  • Control when and how renters pay you
  • Automatically remind tenants when rent is due
  • Accept bank transfers and credit cards
GET STARTED FOR FREE

Leave a Comment

PayRent is on a mission to build a rent collection app that fosters a positive and productive relationship between renters and landlords. We focus less on transactions and more on the people behind them.

pay

Subscribe to Our
Email Newsletter

Receive timely and relevant articles directly to your email inbox.
SUBSCRIBE
You can unsubscribe anytime.
We respect your privacy
close-link
FREE TEMPLATE DOWNLOAD

Create a Custom 
Rent Collection Policy in Minutes

Get instant access and generate your iron-clad rent collection policy.
DOWNLOAD
close-link

SIGN-UP FOR PAYRENT

Start collecting rent online in less than 5 minutes.
  • Control when and how renters pay you
  • Automatically remind tenants when rent is due
  • Accept bank transfers and credit cards
GET STARTED FOR FREE
close-link

Discover the Truth About UFOs

Top secret documents reveal ET encounters the government has been hiding
freshmarketer CTA
SUBMIT
close-link

Donate Today

To the Center for Kids Who Can't Read Good
LEARN MORE
close-link

Protect Yourself From Robots

Smart seniors get their robot insurance from Old Glory Insurance
freshsales CTA
SUBMIT
close-link

Interested in PayRent?

Get a custom price quote when you schedule a demo.
*We won't share your information outside of our company
REQUEST A DEMO
close-link

Protect Your Evictions

PayRent gives landlords the control to block
all or partial payments from their renters.
LEARN MORE
close-link

Protect Your Privacy

PayRent allows landlords to accept payments without
ever sharing their personal information with tenants.
LEARN MORE
close-link

Automatic Rent Reporting

PayRent reports rent payments to
all 3 credit bureaus at no extra cost.
SIGN-UP FOR FREE
close-link

Track Renter’s Insurance

Require Insurance and Track Documents with PayRent
LEARN MORE
close-link

Accept Credit Cards

PayRent makes it easy for Landlords to accept
Bank Transfers and Credit Cards.
SIGN-UP FOR FREE
close-link

Save Time With PayRent

Automate invoices, payments, receipts, late charges
and credit reporting with PayRent
LEARN MORE
close-link

Find This Useful?
Share it!

Like and Follow Us on Your Favorite Social Platforms
close-link
0 Shares
Share
Share
Tweet